Trending PR Campaigns
BLANC IRIS x Sota Hanamura: AD ASTRA
BLANC IRIS teamed up with Da-iCE singer Sota Hanamura on AD ASTRA, a nine-piece jewellery collection inspired by the signet ring and the motto “Through hardships to the stars”. The hook is personal: Hanamura first designed a diamond-set gold ring for himself, then developed the idea into a gender-neutral silver collection for release in Japan.
Why it worked: It paired a pop idol’s self-made, meaning-laden signet ring with a limited drop and purchase-threshold gift, giving media a timely, scarce hook.
The lesson: Consider anchoring a launch in a creator’s personal artefact, then add a spend-triggered exclusive to create urgency editors can headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwdjapan.com | 「ブランイリス」がDa-iCEの花村想太とコラボ リングやピアスなど全9アイテムを展開 | Friday 13th November, 2026 |