Trending PR Campaigns
Beavers Return to Loch Ness
Beaver Trust and Trees for Life released a family of six beavers into the Loch Ness catchment, 500 years after the species was last recorded there before being hunted to extinction in Scotland. The release launches a three-year project to return at least 15 family groups to the area, turning a landmark rewilding story into a tangible moment for wildlife and local communities.
Why it worked: It nailed timeliness with a licensed, first-of-its-kind release tied to Loch Ness’s 500‑year milestone, offering rare before‑and‑after visuals and policy impact quotes.
The lesson: Consider timing a first, permitted action to a striking anniversary and location, then provide crisp visuals, local spokespeople, and measurable next steps.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | 'Major milestone' as beavers released into Loch Ness area | Friday 6th November, 2026 |
| rewildingeurope.com | Beavers return to Loch Ness area after 500 years | Rewilding Europe | Friday 6th November, 2026 |
| discoverwildlife.com | Rare animals released near Loch Ness after a 500-year absence | Discover Wildlife | Friday 6th November, 2026 |
| beavertrust.org | Beavers return to Loch Ness after 500 years. A family of six was released into the Scottish Highlands as part of a project to reintroduce at least 15 families over three years | Thursday 12th November, 2026 |
| theethicalist.com | Beavers Make A Remarkable Return To Loch Ness After 500 Years - The Ethicalist | Friday 13th November, 2026 |