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Arctic Sea Ice Flooding Trial

PR Campaign
Sunday 18th October, 2026

Real Ice pumped seawater onto small patches of Arctic sea ice near Cambridge Bay, adding a layer that made the treated ice up to 32 centimetres thicker by winter’s end. The hook was a real-world test of an unusual climate intervention, with early results that showed promise but left the harder question—whether it could work at scale—open.

Why it worked: It paired a counterintuitive, filmed field experiment with peer‑reviewed, quantifiable gains and an unresolved, high‑stakes scalability question journalists could probe.

The lesson: Consider staging a small, measurable trial of an unexpected fix, publish the data, and invite scrutiny on the unanswered scale-up risk.

Real Ice
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