Trending PR Campaigns
Dua Lipa’s Service95 Book Club: A Class Photo with Her Favourite Authors
Dua Lipa gathered seven authors featured in her Service95 Book Club—including Patti Smith, Brit Bennett and Douglas Stuart—for a group photo and conversation at New York’s Villa Albertine. The celebrity-meets-authors moment gave the club’s work championing reading and a wide range of voices a vivid, newsworthy hook.
Why it worked: The engineered “class photo” united a megastar with heavyweight authors in one room, creating a rare-access image and interview moment editors crave now.
The lesson: Consider staging an unexpected cross-discipline group portrait plus roundtable, then offer one embargoed hero image and quotes to anchors first.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| people.com | See All of Dua Lipa’s Service95 Book Club Recommendations | Thursday 24th August, 2023 |
| vanityfair.com | Dua Lipa has already read 22 books this year, and recommends The Girls by Emma Cline as a “gateway-drug book” | Thursday 12th November, 2026 |
| publishersweekly.com | Finding Bookish Community: PW Talks with Maria Padget | — |