Trending PR Campaigns
Wild Horse Nine: ’70s Wardrobe Goes on Sale
Searchlight Pictures teamed up with fashion, travel and lifestyle brands to bring the ’70s world of Wild Horse Nine off the screen. Fans can shop character-inspired sunglasses, hats and clothes, browse period-style furnishings, buy a retro-inspired camcorder or book a luxury trip to Chile, where the film is set.
Why it worked: It turned costume design into shoppable, character-tagged products with a travel tie-in timed to theatrical release, giving editors built-in affiliate revenue.
The lesson: Worth trying: package a story-world as a limited shoppable drop with geo-experience add‑ons and clear affiliate links for publishers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Sam Rockwell and John Malkovich’s ’70s Wardrobe in ‘Wild Horse Nine’ Is Now Shoppable Online | Thursday 12th November, 2026 |