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BLUEPRINT x Shinsaibashi PARCO: Osaka Hip-Hop Special
For Shinsaibashi PARCO’s sixth anniversary, hip-hop project BLUEPRINT created a store-exclusive magazine featuring Osaka rappers Jin Dogg and SHINGO★西成 on double covers, with interviews shot in places meaningful to each artist. The issue is limited to 542 copies, a number drawn from the first three digits of the store’s postcode; a pop-up called OSAKA JUICE STAND adds another local twist by selling clothes and magazines, but no juice.
Why it worked: It tied a venue anniversary to ultra-scarce, postcode-numbered print plus a cheeky “juice stand without juice” stunt, giving editors a timely, talkable hook.
The lesson: Consider anchoring your pitch to a local milestone with a numerically playful limited run and a counterintuitive pop-up twist.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwdjapan.com | ヒップホップ誌「ブループリント」が心斎橋パルコ限定号 Jin DoggとSHINGO★西成がW表紙 | Tuesday 10th November, 2026 |