Trending PR Campaigns
BEAMS x MAMA Awards Dear Vintage Collection
BEAMS teamed up with the 2026 MAMA Awards on six limited-edition pieces inspired by the well-worn look of vintage band and festival merchandise. The collection turns the awards’ history into a wearable keepsake, with a sports jersey, hoodie and other items sold online, in store and at the event.
Why it worked: It hit a hard news peg by tying limited drops to specific event dates and on-site sales, converting fan FOMO into coverage.
The lesson: Consider anchoring a limited release to a fixed cultural moment with exclusive on-location access; pitch the countdown and scarcity.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| kstyle.com | BEAMSと「2026 MAMA AWARDS」がコラボ!オフィシャルグッズ全6種を11月7日より順次発売 - Kstyle | Wednesday 4th November, 2026 |
| fashionsnap.com | ビームスが「2026 MAMA AWARDS」とコラボ 全6型のグッズを発売 | Wednesday 4th November, 2026 |
| prtimes.jp | BEAMSが『2026 MAMA AWARDS』とコラボレーションし、オフィシャルグッズ全6型を発売 | 株式会社ビームスのプレスリリース | Wednesday 4th November, 2026 |
| k-entame.jp | 2026年MAMA AWARDS公式グッズがビームスコラボで発売 ヴィンテージ調デザイン全6型とレッドカーペット観覧キャンペーン | 韓流エンターテインメント | Wednesday 4th November, 2026 |
| wwdjapan.com | 「ビームス」×「MAMA AWARDS」 ビンテージ風のゲームシャツやフーディーなど限定6型 | Thursday 12th November, 2026 |