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Bündnis Textilwende: A Coalition Against Ultra-Fast Fashion
Fashion Revolution Germany, Deutsche Umwelthilfe and Kleiderei brought 25 organisations and circular-fashion businesses together as Bündnis Textilwende, a coalition calling for an end to ultra-fast fashion and stronger German textile laws. The hook is a new political voice for the people already making clothing swaps, repairs, rental and reuse work in practice, as Germany prepares its textile producer-responsibility rules.
Why it worked: It hit a legislative countdown with a rare alliance of competitors and NGOs, offering concrete EPR demands and ready human case studies.
The lesson: Consider timing a joint letter from unusual bedfellows around an imminent policy deadline, with specific fixes and on-the-ground examples.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| textilwirtschaft.de | Fashion Revolution Germany: Netzwerk für Kreislauftextilien startet | Thursday 1st October, 2026 |
| fashionnetwork.com | Schulterschluss: Euratex und Global Fashion Agenda setzen sich für zirkuläre Mode ein - FashionNetwork Deutschland | Thursday 5th November, 2026 |
| presseportal.de | A turning point for textiles: first coalition of industry and civil society groups calls for an end to ultra-fast fashion and a strong textiles law | Thursday 12th November, 2026 |
| euwid-recycling.de | „Bündnis Textilwende“ fordert Ende von Ultra-Fast-Fashion - EUWID Recycling und Entsorgung | Thursday 12th November, 2026 |
| textil-bekleidung.de | Breite Allianz für textile Kreisläufe - Verband der Nordwestdeutschen Textil- und Bekleidungsindustrie | — |