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Retail · November 2026
Tatted Like a Chipotle Bag
Monday 9th November, 2026
For Friday the 13th, Chipotle is bringing back its “Tatted Like a Chipotle Bag” offer: customers who show a real, temporary or marker-drawn tattoo can get a free entrée with the purchase of another. The playful twist turns a viral meme comparing tattooed people to Chipotle’s illustrated bags into a reason to visit participating restaurants.
Why it worked: It hijacked Friday the 13th tattoo culture with a viral-meme BOGO hour, creating a time-boxed, visual, walk-in news hook journalists could show.
The lesson: Consider time-boxing an on-brand internet meme into a one-hour, in-person giveaway that’s visually provable and easy for reporters to cover.
Chipotle
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hercampus.com | How To Get The “Tatted Like A Chipotle Bag” Nov. 13 BOGO Deal | Monday 9th November, 2026 |
| theboxhouston.com | Chipotle is Giving Free Food to Anyone with a Tattoo | Tuesday 10th November, 2026 |
| economictimes.com | Chipotle tattoo deal: Chipotle tattoo deal: Here's how you can score a 'Tatted Like a Chipotle Bag' BOGO deal on Friday the 13th with just a tattoo - The Economic Times | Wednesday 11th November, 2026 |
| nowtoronto.com | Have tattoos? Chipotle is offering a BOGO deal today only | Friday 13th November, 2026 |