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Retail · November 2026
Tatted Like a Chipotle Bag
Tuesday 10th November, 2026
For Friday the 13th, Chipotle is bringing back its tattoo-themed BOGO deal: customers with permanent, temporary or marker-drawn tattoos can get a free entrée with a qualifying purchase for one hour. The brand has added a limited-edition bag designed with rapper Wiz Khalifa, available at one Pittsburgh restaurant.
Why it worked: A one-hour, in-store-only BOGO tied to Friday the 13th plus the “tattoo” loophole and Wiz Khalifa’s city-exclusive bag created urgency and talkability.
The lesson: Consider anchoring a flash giveaway to a superstition date, add an easy-to-fake qualifier, and drop a hyper-local celebrity collectible.
Chipotle
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| studentrecipes.com | Chipotle Is Giving Away Free Entrées for One Hour on Friday the 13th, but You’ll Need a Tattoo | Tuesday 10th November, 2026 |
| newsnationnow.com | Chipotle taps Wiz Khalifa for upcoming 'Tatted Like a Chipotle Bag' buy-one-get-one promo | Tuesday 10th November, 2026 |
| usatoday.com | Pittsburgh gets Chipotle-Wiz Khalifa exclusive collab for Friday the 13th | Wednesday 11th November, 2026 |
| economictimes.com | Chipotle tattoo deal: Chipotle tattoo deal: Here's how you can score a 'Tatted Like a Chipotle Bag' BOGO deal on Friday the 13th with just a tattoo - The Economic Times | Wednesday 11th November, 2026 |
| lohud.com | Got a tattoo? Chipotle is offering BOGO entrées for one hour Friday | Thursday 12th November, 2026 |
| nj.com | Chipotle and Wiz Khalifa are dropping something special in Pittsburgh on Nov. 13 | Friday 13th November, 2026 |
| cleveland.com | Chipotle and Wiz Khalifa are dropping something special in Pittsburgh on Nov. 13 | Friday 13th November, 2026 |