Trending PR Campaigns
VicBlends’ Prison Barber Training Programme
VicBlends and the Anti-Recidivism Coalition partnered with Santa Monica College to bring barber training to young people in a California juvenile detention centre. The hook is a first for the state’s juvenile system: participants can train for a barber licence while incarcerated, turning a skill many already practise into a route to work after release.
Why it worked: It framed a clear “first in state” policy change with a celebrity conduit and a tangible outcome—state-recognised licences—making impact measurable and newsworthy.
The lesson: Consider packaging a verifiable first with a recognised cultural figure and a concrete credential or benefit the public can instantly grasp.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thecorsaironline.com | SMC Brings Barbering Program Behind Bars — The | Corsair | Monday 26th October, 2026 |
| deadline.com | How Film Producer Scott Budnick & Celebrity Barber VicBlends Teamed For A New Training Program In California Prisons | Tuesday 10th November, 2026 |