Trending PR Campaigns
Free The Elephant
Ahead of Cage The Elephant’s NFL halftime performance in Munich, PETA asked the band to temporarily rename itself “Free The Elephant” on social media for a week. The wordplay gives PETA’s appeal to retire circus elephant Okha to a sanctuary a timely, music-related hook.
Why it worked: It hijacked a scheduled NFL halftime slot by proposing a cheeky, rename-the-band stunt, forcing a timely yes/no response and headlines.
The lesson: Consider pitching a playful, time-boxed name swap with a public figure tied to an upcoming event to trigger fast media pickup.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| peta.org | Cage the Elephant Gets Name Change Plea From PETA Ahead of NFL Munich Halftime Show | PETA | Monday 9th November, 2026 |
| wbko.com | Grammy-winning band from Bowling Green, Cage the Elephant asked to temporarily change name by PETA | Monday 9th November, 2026 |
| nme.com | PETA ask Cage The Elephant to change their name | Tuesday 10th November, 2026 |
| wlky.com | PETA asks Kentucky's Cage the Elephant to change its name — at least temporarily | Tuesday 10th November, 2026 |
| local12.com | PETA asks band to change name ahead of halftime show to help free circus elephant | Thursday 12th November, 2026 |