Trending PR Campaigns
Johnnie Walker: Keep Walking with Sabrina Carpenter
Johnnie Walker teamed up with Sabrina Carpenter and La La Land director Damien Chazelle on a whiskey campaign inspired by French New Wave cinema. The film turns a jazz-club visit into a playful, music-led cinematic moment, with Carpenter leading the party as she walks through the venue.
Why it worked: It paired a chart-topping pop star with an Oscar-winning director to reframe a whiskey ad as a newsworthy mini–film premiere.
The lesson: Consider commissioning a recognised filmmaker to reinterpret your brand’s core line into a short, cinematic moment journalists can debut.
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