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Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Johnnie Walker: Keep Walking with Sabrina Carpenter

PR Campaign
Tuesday 10th November, 2026

Johnnie Walker teamed up with Sabrina Carpenter and La La Land director Damien Chazelle on a whiskey campaign inspired by French New Wave cinema. The film turns a jazz-club visit into a playful, music-led cinematic moment, with Carpenter leading the party as she walks through the venue.

Why it worked: It paired a chart-topping pop star with an Oscar-winning director to reframe a whiskey ad as a newsworthy mini–film premiere.

The lesson: Consider commissioning a recognised filmmaker to reinterpret your brand’s core line into a short, cinematic moment journalists can debut.

Johnnie Walker
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
elle.com Sabrina Carpenter on Damien Chazelle, Dolly Parton, and Her Dream Role Tuesday 10th November, 2026
prnewswire.com JOHNNIE WALKER AND SABRINA CARPENTER SHARE HER 'KEEP WALKING' STORY IN NEW FILM DIRECTED BY DAMIEN CHAZELLE Tuesday 10th November, 2026
prnewswire.com Johnnie Walker y Sabrina Carpenter comparten su historia en un nuevo corto dirigido por Damien Chazelle Tuesday 10th November, 2026
prnewswire.com JOHNNIE WALKER UND SABRINA CARPENTER ERZÄHLEN IHRE GESCHICHTE VON „KEEP WALKING" IN EINEM NEUEN FILM VON DAMIEN CHAZELLE Tuesday 10th November, 2026
thewhiskeywash.com Johnnie Walker Unveils Sabrina Carpenter Film by Chazelle Tuesday 10th November, 2026
talkingretail.com Johnnie Walker collaboration with Sabrina Carpenter continues with short film | Talking Retail Tuesday 10th November, 2026
billboard.com Sabrina Carpenter Teams Up With ‘La La Land’ Director for ‘Playful, Unexpected’ Whiskey Campaign Tuesday 10th November, 2026
prnewswire.com JOHNNIE WALKER ET SABRINA CARPENTER PARTAGENT LEUR HISTOIRE « KEEP WALKING » DANS UN NOUVEAU FILM RÉALISÉ PAR DAMIEN CHAZELLE Tuesday 10th November, 2026
adweek.com Sabrina Carpenter Swaps Espresso for Whisky in Damien Chazelle’s Johnnie Walker Holiday Ad Wednesday 11th November, 2026
marketing-interactive.com Johnnie Walker steps into its cinematic era with Sabrina Carpenter | Marketing-Interactive Thursday 12th November, 2026
designrush.com Johnnie Walker Puts 2 Oscar Winners Behind Sabrina Carpenter Ad Thursday 12th November, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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