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Top 3 Campaign November 2026
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Top 3 Campaign
All Sectors · November 2026

The Red Sweater

PR Campaign
Monday 9th November, 2026

Quince cast David Schwimmer in a 60-second film that nods to the Friends episode “The One With the Red Sweater”. He chases red-sweater lookalikes around New York before one falls into his lap, introducing the brand’s cashmere sweater in a new Coulis Red colourway.

Why it worked: It hijacked a 25-year-old, meme-ready plot twist with the original actor, timing it to holiday gift guides and a limited-drop colourway.

The lesson: Consider reviving a cult scene with the original face to unveil a time-limited product variant tied to seasonal editorial calendars.

Quince
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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