Trending PR Campaigns
The Red Sweater
Quince cast David Schwimmer in a 60-second film that nods to the Friends episode “The One With the Red Sweater”. He chases red-sweater lookalikes around New York before one falls into his lap, introducing the brand’s cashmere sweater in a new Coulis Red colourway.
Why it worked: It hijacked a 25-year-old, meme-ready plot twist with the original actor, timing it to holiday gift guides and a limited-drop colourway.
The lesson: Consider reviving a cult scene with the original face to unveil a time-limited product variant tied to seasonal editorial calendars.
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