Trending PR Campaigns
UK Retailers’ 2026 Christmas Adverts
UK retailers launched their 2026 Christmas adverts, using celebrity cameos, familiar characters and seasonal stories to draw attention to their festive ranges. Morrisons built anticipation with staged bear sightings in Leeds, while the other ads focused on themes including value, convenience and meaningful gift-giving.
Why it worked: It hit a built‑in news peg—annual Christmas ad “reveal” week—plus Morrisons’ real‑world bear sighting stunt added a fresh, reportable twist.
The lesson: Consider anchoring your pitch to a predictable calendar moment, then stage a small offline stunt that reporters can photograph and verify.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| esmmagazine.com | Tesco, Asda And John Lewis Unveil Christmas Ads 2026 | ESM Magazine | Monday 9th November, 2026 |