Trending PR Campaigns
Kids’ Chance WORKS
Kids’ Chance of America and WRMC launched Kids’ Chance WORKS, a career programme connecting students affected by a parent’s serious workplace injury or death with training, mentors and routes into workers’ compensation and claims. The hook is an unusual talent pipeline: inviting young people with first-hand experience of workplace injury’s impact on families to help address the industry’s adjuster shortage.
Why it worked: It piggybacked urgent labour-market data (55% drop in postings, looming retirements) with a counterintuitive fix: recruit victims’ kids as adjusters.
The lesson: Consider pairing hard, timely shortage stats with a surprising talent source and a named corporate backer ready to act now.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurancebusinessmag.com | Claims adjuster shortage puts workers’ comp renewals at risk | Insurance Business | Tuesday 10th November, 2026 |