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Love Food Hate Waste: Make Your Feast Go Fuuuuurther
Tuesday 10th November, 2026
Wrap surveyed more than 3,000 families and found households expected to throw away an average of 16% of the food bought for Christmas, rising to nearly 30% among families with children. It used the findings to launch a festive Love Food Hate Waste campaign, asking retailers and hospitality businesses to help people make food go further and use up leftovers.
Why it worked: It piggybacked a fixed national date with fresh, quantifiable waste percentages and item-level culprits, giving editors timely, headline-ready numbers.
The lesson: Consider timing your data drop to a predictable seasonal peak and include a ranked list or percentages that write the headline for you.
Wrap
Love Food Hate Waste
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Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Families to throw away a third of Christmas food, finds research | Tuesday 10th November, 2026 |