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Totti and Spalletti Make Peace Over Dinner
Monday 9th November, 2026
Amaro Montenegro brought former Roma captain Francesco Totti and Juventus manager Luciano Spalletti back together in a series of adverts, including a home invitation and a dinner between the two. The hook is their real-life history of tension, recast as a warm, ongoing reconciliation that audiences can follow from one spot to the next.
Why it worked: It weaponised a real, unresolved sports feud as a narrative arc, turning each ad into a newsy reconciliation episode with fresh quotes.
The lesson: Consider pairing two past rivals for a filmed, step-by-step rapprochement, releasing episodic beats and quotable lines to drive ongoing coverage.
Amaro Montenegro
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| spazio50.org | Totti 'riabbraccia'... Spalletti: "Di spot in spot | Monday 9th November, 2026 |
| lastampa.it | Totti and Spalletti keep making peace in a series of adverts: home invitation and dinner together after years of frost | Monday 9th November, 2026 |
| gazzetta.it | Totti and Spalletti, another advert: "We are finding each other again" | Monday 9th November, 2026 |
| gazzetta.it | Totti e Spalletti, altro spot. Luciano: "L'ho invitato a casa". L'ex capitano: "Ci stiamo ritrovando" | Monday 9th November, 2026 |
| corrieredellosport.it | Totti e Spalletti ancora insieme: il nuovo spot per Amaro Montenegro - Video | Monday 9th November, 2026 |
| ilfattoquotidiano.it | Spalletti invita Totti nella sua tenuta: "Di spot in spot direi che ci stiamo ritrovando. Mi sono divertito, e ho notato che al mister piace ancora vedermi faticare" - VIDEO | Monday 9th November, 2026 |
| corriere.it | Francesco Totti a casa di Spalletti (per spot): «Ci stiamo ritrovando» | Corriere.it | Monday 9th November, 2026 |