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Top 3 Campaign in Travel · November 2026
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Top 3 Campaign
Travel · November 2026

BoulderWise Visitor Guides

PR Campaign
Monday 9th November, 2026

Visit Boulder and Leave No Trace created BoulderWise, a set of seven principles for visitors, with signs and guides going into hotels and around town ahead of Sundance. The hook is a practical, locally tailored guide to being a considerate guest—from packing out toilet paper to giving uphill hikers the right of way—rather than a generic tourism pitch.

Why it worked: It newsjacked Sundance with an earned third‑party “gold standard” accreditation and hyper‑practical rules, turning etiquette into a timely civic policy story.

The lesson: Consider pegging a practical, behaviour‑changing checklist to an imminent influx or spike, validated by an external authority and deployed in physical spaces.

Visit Boulder Leave No Trace
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