Trending PR Campaigns
BoulderWise Visitor Guides
Visit Boulder and Leave No Trace created BoulderWise, a set of seven principles for visitors, with signs and guides going into hotels and around town ahead of Sundance. The hook is a practical, locally tailored guide to being a considerate guest—from packing out toilet paper to giving uphill hikers the right of way—rather than a generic tourism pitch.
Why it worked: It newsjacked Sundance with an earned third‑party “gold standard” accreditation and hyper‑practical rules, turning etiquette into a timely civic policy story.
The lesson: Consider pegging a practical, behaviour‑changing checklist to an imminent influx or spike, validated by an external authority and deployed in physical spaces.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| lnt.org | Leave No Trace and Visit Boulder Introduce Boulder-Focused Stewardship Initiative | Tuesday 9th December, 2025 |
| coloradosun.com | New signs in Boulder will instruct Sundance and other visitors how to behave in town and in nature | Monday 9th November, 2026 |