Trending PR Campaigns
The WTA Finals Champion’s One-Off Mercedes
Mercedes-AMG created a one-off SL 55 as the prize for the 2026 WTA Finals singles champion. Finished in ultraviolet to echo the tournament’s colours and personalised with the winner’s name, the car turns a sponsorship into a prize no dealer can sell; its mechanics remain those of the standard model.
Why it worked: It turned a routine sponsorship into a high-stakes, unbuyable trophy with a hard news peg (finals date) and vivid, photogenic specificity.
The lesson: Consider crafting a one-off, can’t-buy prize tied to a fixed event moment, with striking visuals and personalised details journalists can show.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| autoevolution.com | Mercedes Rolls Out MANUFAKTUR-Infused SL 55 2026 WTA Finals Winner’s Car - autoevolution | Friday 6th November, 2026 |
| autoblog.com | This One-Off Mercedes-AMG SL 55 Can't Be Bought, Only Won on the Tennis Court - Autoblog | Saturday 7th November, 2026 |
| motor1.com | Mercedes Builds One-Of-A-Kind AMG SL 55 For The WTA Finals Champion | Monday 9th November, 2026 |
| conceptcarz.com | MercedesBenz presents a bespoke MANUFAKTUR MercedesAMG SL 55 as the official FAGE WTA Finals winner' | Thursday 12th November, 2026 |
| carscoops.com | There Will Never Be Another Purple Mercedes SL 55 Quite Like This One - CarScoops | Thursday 12th November, 2026 |