Trending PR Campaigns
Bud Light Can-O-Flage
Ahead of the NFL season, Bud Light teamed up with George Kittle to launch Can-O-Flage: insulated sleeves that turn standard beer cans into team-branded cans. The playful product lets fans show their allegiance in their hands as well as on their clothes, with Kittle and Shane Gillis featuring in promotional videos.
Why it worked: It tied a tangible, purchasable fan artifact to the NFL calendar, amplified by a rivalry skit (Kittle vs. Gillis) built for social clips.
The lesson: Consider launching a cheap, collectible add-on timed to a major tentpole, validated by two sparring personalities in short, memeable videos.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| si.com | 49ers TE George Kittle Teams Up With Bud Light to Launch New Can-O-Flage | Tuesday 1st September, 2026 |
| usatoday.com | Bud Light's new Can-O-Flage camouflages a beer and touts your team | Tuesday 1st September, 2026 |
| usatoday.com | Bud Light gives New York Giants fans a new way to rep Big Blue in 2026 - Yahoo Sports | Thursday 3rd September, 2026 |