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The Invasive Weed Bouquet

PR Campaign
Monday 9th November, 2026

Nature Conservation Margaret River entered a bouquet of invasive plants in the Margaret River Agricultural Show, and it won the show’s top floral award. The group used an unexpected mix of familiar garden weeds to make their threat to native bushland visible, then safely disposed of the bouquet to stop seeds spreading.

Why it worked: It hijacked a trusted judging mechanism to crown a villain as “best,” creating a tidy paradox with visual proof and expert validation.

The lesson: Worth trying: enter a taboo or overlooked problem into a reputable competition to force a surprising win and earn built‑in authority.

Nature Conservation Margaret River
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
abc.net.au Bouquet of invasive weeds wins agricultural show award Monday 9th November, 2026
parade.com A Western Australian Woman’s Invasive-Weed Bouquet Won a Flower Show’s Top Prize - Parade Monday 9th November, 2026
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