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Cricket on The Mall for Earthshot

PR Campaign
Tuesday 13th October, 2026

Ahead of its awards in India, The Earthshot Prize turned The Mall outside Buckingham Palace into a temporary cricket pitch. Prince William played an informal game with cricket greats Sourav Ganguly, Brian Lara and Joe Root, using the unexpected royal setting and the countries’ shared love of cricket to draw attention to the prize’s climate mission.

Why it worked: A royal breaking protocol with a pop-up cricket match in front of Buckingham Palace created a visual, rule-bending photo-op that tied directly to a timely India-hosted awards hook.

The lesson: Consider staging a beloved activity in a location where it’s never allowed, then link it to an imminent milestone for instant news value.

The Earthshot Prize
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