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Cricket on The Mall for Earthshot
Ahead of its awards in India, The Earthshot Prize turned The Mall outside Buckingham Palace into a temporary cricket pitch. Prince William played an informal game with cricket greats Sourav Ganguly, Brian Lara and Joe Root, using the unexpected royal setting and the countries’ shared love of cricket to draw attention to the prize’s climate mission.
Why it worked: A royal breaking protocol with a pop-up cricket match in front of Buckingham Palace created a visual, rule-bending photo-op that tied directly to a timely India-hosted awards hook.
The lesson: Consider staging a beloved activity in a location where it’s never allowed, then link it to an imminent milestone for instant news value.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hellomagazine.com | Prince William shows off his sporty side during cricket game ahead of Prince Harry and Meghan Markle's first outing in the UK | Tuesday 13th October, 2026 |
| reutersconnect.com | Reutersconnect | Tuesday 13th October, 2026 |
| people.com | Prince William Shows Off His Cricket Skills Outside Buckingham Palace for Cause Close to His Heart | Tuesday 13th October, 2026 |
| reutersconnect.com | Reutersconnect | Tuesday 13th October, 2026 |
| usatoday.com | Prince William plays cricket on The Mall outside Buckingham Palace | Tuesday 13th October, 2026 |
| straitstimes.com | Prince William stops traffic outside Buckingham Palace for cricket game with ex-greats | Tuesday 13th October, 2026 |
| nine.com.au | Prince William plays cricket outside Buckingham Palace on The Mall for Earthshot Prize Mumbai | Nine.com.au | Tuesday 13th October, 2026 |
| cricketgully.com | Buckingham Palace Gets a Cricket Twist as Rahane, Ganguly and Prince William Unite for Earthshot | Yardbarker | Thursday 15th October, 2026 |