Trending PR Campaigns
Super Mario Bottle-Cap Hats
Takara Tomy has created seven Super Mario bottle-cap covers shaped like characters’ hats, including Mario, Luigi and Peach. The small collectible caps double as stoppers for open drinks, and will be sold at random through Japanese gachapon machines for 300 yen each.
Why it worked: It flipped a familiar IP into a functional, low-cost gachapon hunt—with scarcity, randomness, and a clear on-sale date driving news urgency.
The lesson: Consider launching a tiny, useful collectible via blind vending with a firm drop date and limited run to create instant coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| siliconera.com | The Latest Video Game News from Siliconera | Pagination: - Page 2 of 7773 | Monday 10th February, 2025 |
| siliconera.com | Super Mario Bottle Cap Collection Gives Bottles Hats - Siliconera | Wednesday 4th November, 2026 |
| screenrant.com | New Super Mario Collection Officially Announced | Monday 9th November, 2026 |