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Top 3 Campaign in Ecommerce · November 2026
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Top 3 Campaign
Ecommerce · November 2026

Super Mario Bottle-Cap Hats

PR Campaign
Wednesday 4th November, 2026

Takara Tomy has created seven Super Mario bottle-cap covers shaped like characters’ hats, including Mario, Luigi and Peach. The small collectible caps double as stoppers for open drinks, and will be sold at random through Japanese gachapon machines for 300 yen each.

Why it worked: It flipped a familiar IP into a functional, low-cost gachapon hunt—with scarcity, randomness, and a clear on-sale date driving news urgency.

The lesson: Consider launching a tiny, useful collectible via blind vending with a firm drop date and limited run to create instant coverage.

Takara Tomy Nintendo
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
siliconera.com The Latest Video Game News from Siliconera | Pagination: - Page 2 of 7773 Monday 10th February, 2025
siliconera.com Super Mario Bottle Cap Collection Gives Bottles Hats - Siliconera Wednesday 4th November, 2026
screenrant.com New Super Mario Collection Officially Announced Monday 9th November, 2026
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