Trending PR Campaigns
Ariana Grande’s Focker-in-Law Christmas Carol
To promote Focker-in-Law, Ariana Grande, Robert De Niro and Ben Stiller sang “O Christmas Tree” in a preview of their Tonight Show appearance. The unlikely carolling trio gave the film’s promo stop a seasonal, comic hook, timed to the arrival of the Rockefeller Center Christmas tree.
Why it worked: A timely preview clip piggybacked the Rockefeller tree lighting and collided an A-list singer with two iconic non-singers—an irresistibly sharable contrast.
The lesson: Consider staging a short preview stunt that hijacks a big calendar moment and pairs unexpected talents for comic, visual friction.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Ariana Grande Sings ‘O Christmas Tree’ With Robert De Niro & Ben Stiller on ‘Tonight Show’: Exclusive Preview | Monday 9th November, 2026 |
| usatoday.com | Ariana Grande makes rare appearance, crashes Jimmy Fallon's monologue | Monday 9th November, 2026 |