Trending PR Campaigns
Kit & Kicks
Cardiff Action Now and Cardiff Foodbank launched Kit & Kicks, a campaign asking schools to make uniforms cheaper by limiting compulsory branded items and allowing more flexible footwear and PE kit. Schools that adopt the guidelines can earn a gold badge, giving the affordability push a simple, visible hook for families and schools to rally around.
Why it worked: It piggybacked the cost-of-living news cycle and offered a concrete fix plus a leaderboard-style gold badge that made compliance newsworthy.
The lesson: Consider packaging a timely pain point with a clear, measurable pledge and a public badge to create easy coverage and local rivalry.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Schools urged to scrap costly uniforms as parents struggle with rising bills | Saturday 7th November, 2026 |