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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Kit & Kicks

PR Campaign
Saturday 7th November, 2026

Cardiff Action Now and Cardiff Foodbank launched Kit & Kicks, a campaign asking schools to make uniforms cheaper by limiting compulsory branded items and allowing more flexible footwear and PE kit. Schools that adopt the guidelines can earn a gold badge, giving the affordability push a simple, visible hook for families and schools to rally around.

Why it worked: It piggybacked the cost-of-living news cycle and offered a concrete fix plus a leaderboard-style gold badge that made compliance newsworthy.

The lesson: Consider packaging a timely pain point with a clear, measurable pledge and a public badge to create easy coverage and local rivalry.

Cardiff Action Now Cardiff Foodbank
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
nation.cymru Schools urged to scrap costly uniforms as parents struggle with rising bills Saturday 7th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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