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Regal’s Vice Week

PR Campaign

Friday 6th November, 2026

Ahead of Grand Theft Auto VI’s launch, Regal is screening six Florida-linked films across six nights, from Spring Breakers to Miami Vice. The timing and Vice City-inspired line-up give the rereleases a playful hook for fans gearing up for the game, with tickets priced at $6.99.

Why it worked: It piggybacked on GTA VI’s release window, using a one-film-per-day mini-festival and specific $6.99 pricing to create urgent, fan-targeted FOMO.

The lesson: Consider timing a limited, nightly mini-series around a cultural drop, with a clear price point and collectible-style exclusivity per night.

Regal

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
comingsoon.net	Miami Vice, Spring Breakers, & More Florida Movies Get Theatrical Rereleases Ahead of GTA VI	Friday 6th November, 2026

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