Trending PR Campaigns
The Elon Musk Monument
Cards Against Humanity is raising money to build a permanent monument mocking Elon Musk on land it owns near SpaceX’s Texas headquarters. For $10, supporters can join the design committee, turning the company’s long-running feud with Musk into a public, participatory stunt; the plan has no final design or permit approvals yet.
Why it worked: It hit a live feud with a paid, participatory “design committee” mechanic, turning spectator gossip into a newsworthy, trackable movement.
The lesson: Consider selling £5 micro-memberships to co-create a cheeky counter-monument to a dominant trend, with public vote updates as news beats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegamer.com | Cards Against Humanity Announces Anti-Elon Musk Monument | Thursday 13th August, 2026 |
| space.com | Cards Against Humanity wants to erect a monument to 'honor' Elon Musk | Friday 14th August, 2026 |
| usatoday.com | Cards Against Humanity plots a monument at Starbase — just to troll Musk | Monday 17th August, 2026 |
| fastcompany.com | A neighborly feud is playing out in Starbase, Texas. Cards Against Humanity wants designers on its side | Thursday 20th August, 2026 |
| gadgetreview.com | Cards Against Humanity Wants $10 to Build an Anti-Musk Monument | Tuesday 29th September, 2026 |
| complex.com | Elon Musk's Midterm Losses Add New Sting to Cards Against Humanity's Monument Plan | Friday 6th November, 2026 |