Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Retail · November 2026
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Top 5 Campaign
Retail · November 2026

Waitrose Festive Romance Sequel

PR Campaign
Friday 6th November, 2026

Waitrose is bringing Keira Knightley and Joe Wilkinson back for a sequel to last year’s Christmas rom-com advert. A wedding-dress teaser sets up the next chapter, with the full ad, shorter trailers and film-poster-style campaign materials to follow.

Why it worked: It turned an annual ad drop into an episodic cliffhanger, using a celebrity-led wedding-dress teaser and hard premiere date to create coverage urgency.

The lesson: Consider teasing a sequel to last year’s best-performing asset with a single provocative visual and a timed premiere embargo.

Waitrose
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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