Trending PR Campaigns
Tokyo’s Goat Gardeners
JR East brought two goats, Nagi and Pokke, to graze weeds on a vacant plot near Yotsuya station as an alternative to mowing and herbicides. The unusual sight of goats working beside a busy railway turned a groundskeeping trial into a small, charming spectacle for commuters.
Why it worked: A mundane infrastructure trial became news by staging an unexpected, photogenic contrast—farm animals doing city maintenance in peak commuter traffic.
The lesson: Consider reframing a routine operational fix as a live, watchable demo in a high-footfall spot and invite effortless passer-by filming.
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