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Tokyo’s Goat Gardeners

PR Campaign
Saturday 24th October, 2026

JR East brought two goats, Nagi and Pokke, to graze weeds on a vacant plot near Yotsuya station as an alternative to mowing and herbicides. The unusual sight of goats working beside a busy railway turned a groundskeeping trial into a small, charming spectacle for commuters.

Why it worked: A mundane infrastructure trial became news by staging an unexpected, photogenic contrast—farm animals doing city maintenance in peak commuter traffic.

The lesson: Consider reframing a routine operational fix as a live, watchable demo in a high-footfall spot and invite effortless passer-by filming.

JR East
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
freepressjournal.in Tokyo’s Yotsuya Station Hires Two Goats To Eat Overgrown Weeds - VIDEO Saturday 24th October, 2026
hindustantimes.com Tokyo railway station brings in 2 goats to eat weeds, delights commuters | Trending Sunday 25th October, 2026
japantimes.co.jp JR East’s new four-legged landscapers are proving to be a hit - The Japan Times Friday 30th October, 2026
straitstimes.com Tokyo rail station’s weed-munching goats chew their way to stardom Friday 6th November, 2026
euronews.com Japan: Commuters flock to see two goats grazing at Tokyo station Friday 6th November, 2026
euronews.com Japan: Commuters flock to see two goats grazing at Tokyo station Friday 6th November, 2026
malaymail.com Bleat the rush-hour blues: Tokyo commuters fall for grass-munching goats Nagi and Pokke | Malay Mail Friday 6th November, 2026
borneobulletin.com.bn Overgrown Tokyo station hires goats » Borneo Bulletin Online Friday 6th November, 2026
aljazeera.com Goats on weed-clearing duty become unlikely Tokyo celebrities Friday 6th November, 2026
manilatimes.net Watch: Kids on the block: Overgrown Tokyo station hires weed-munching goats | The Manila Times Saturday 7th November, 2026
cnbctv18.com Tokyo railway station hires goats to eat weeds, but they end up stealing the spotlight - CNBC TV18 Monday 9th November, 2026
thestar.com.my Goats tackle weeds at Tokyo’s Yotsuya station, charm passersby amid busy metropolis | The Star Thursday 12th November, 2026
boingboing.net A Tokyo train station hired two goats to eat its weeds Friday 13th November, 2026
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