Trending PR Campaigns
The Piss Off
For their rivalry football game, the University of Michigan and Michigan State University set up competing urine-collection yurts and invited tailgaters to pick a side in a “Piss Off”. The playful contest gives researchers raw material to study how nutrients in urine could be turned into fertiliser for grass and flowers.
Why it worked: It hijacked a live rivalry moment with a cheeky, quotable call-to-action (“Piss Off”) plus a hard number (300 gallons) and clear scientific payoff.
The lesson: Consider staging a playful head‑to‑head at an existing mass gathering, with a subversive name, a simple tally, and a tangible research outcome.
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