Trending PR Campaigns
Disney+ Vigo Christmas Parade
Disney+ is joining Vigo’s Christmas celebrations with a parade on 14 November, featuring giant inflatable Disney characters and costumed performers, alongside a three-dimensional street installation. The parade takes place three hours before the city’s Christmas lights switch on, bringing the Disney universe into the city’s already high-profile festive season.
Why it worked: It hijacked a fixed civic moment—the lights switch-on—with a zero-cost-to-city, big-brand spectacle, giving media a timely, visual lead story.
The lesson: Consider staging a free, high-impact brand activation that piggybacks a scheduled public event, with clear visuals and a cost-neutral angle.
Coverage over time
How this story spread across the media