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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Lidl Christmas Everybody

PR Campaign
Tuesday 3rd November, 2026

Lidl cast EastEnders actor Shaun Williamson in a musical Christmas advert, rewriting Slade’s “Merry Christmas Everybody” with lyrics celebrating its festive food range. The familiar tune, Williamson’s cult TV persona and a cast including Chris Kamara give the seasonal product campaign a playful, singalong hook; its launch also coincides with the return of Lidl’s Toy Bank.

Why it worked: It fused a nostalgic earworm with a cult TV face and a charity activation, giving journalists an easy headline, embed, and feelgood angle.

The lesson: Consider piggybacking a universally known song or ritual with a beloved B‑list personality and a concrete give‑back mechanic journalists can link to.

Lidl
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
marketingweek.com Lidl enlists Shaun Williamson to rework Slade’s Christmas classic for festive push Tuesday 3rd November, 2026
retailgazette.co.uk WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign - Retail Gazette Tuesday 3rd November, 2026
campaignlive.co.uk Lidl "Lidl Christmas everybody" by Coolr | Campaign UK Tuesday 3rd November, 2026
digitalspy.com Barry from EastEnders lands starring role in Christmas ad - watch it here Tuesday 3rd November, 2026
joe.co.uk Shaun Williamson fronts Lidl's 2026 Christmas advert Wednesday 4th November, 2026
joe.co.uk Shaun Williamson fronts Lidl's 2026 Christmas advert Wednesday 4th November, 2026
theretailbulletin.com Lidl launches ‘Lidl Christmas Everybody’ Slade parody starring Shaun Williamson | Retail Bulletin Wednesday 4th November, 2026
esmmagazine.com Tesco, Asda And John Lewis Unveil Christmas Ads 2026 | ESM Magazine Monday 9th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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