Trending PR Campaigns
Handmade, Not AI
Prada, Hermès and Anthropologie commissioned work made by hand—from hand-drawn animation to a needle-felted stop-motion film and a miniature wooden shop—and put the artists behind it front and centre. The hook was turning human craft into a visible answer to the flood of AI-made content, and letting audiences see who made the work.
Why it worked: It piggybacked on the AI backlash by visibly crediting named makers, offering a clear, timely counter‑trend proof audiences could feel.
The lesson: Consider commissioning a manual, time-stamped build or process demo and publicly credit the individual maker as the anti-automation hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nbcnews.com | Brands lean into human creativity as handcrafted art becomes more of a luxury in the age of AI | Friday 6th November, 2026 |