Trending PR Campaigns
Burger King’s Build-Your-Own Advent Calendar
Burger King is bringing back a limited-edition advent calendar that lets customers build a miniature version of the fast-food chain. Its reported sell-out in under five minutes gives the seasonal product a simple news hook: a scarce, playful take on the traditional countdown calendar.
Why it worked: It piggybacks on holiday timing and leverages last year’s sub-five-minute sell-out as a hard scarcity metric journalists can headline.
The lesson: Consider pitching a seasonal limited run with a verifiable past sell-out time to create urgency and an easy headline hook.
Coverage over time
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