Trending PR Campaigns
Robin Finck’s Reverb Gear Sale
Robin Finck partnered with Reverb to sell more than 200 items from his decades with Nine Inch Nails and Guns N’ Roses. The hook is the history attached to the gear: standout lots include “Old Gold”, the Les Paul featured in Nine Inch Nails’ “March of the Pigs” video and played on tour, alongside instruments used to record and perform with both bands.
Why it worked: It turned fan nostalgia into a hard-news peg by dating a public auction and tying items to specific iconic performances and recordings.
The lesson: Consider anchoring a release to a time-limited sale of artefacts linked to named cultural moments fans can immediately recognise.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| reverb.com | NIN’s Robin Finck Is Selling Decades’ Worth of Music Gear | Wednesday 4th November, 2026 |
| guitarworld.com | Nine Inch Nails’ Robin Finck selling prized guitars | Guitar World | Wednesday 4th November, 2026 |
| guitar.com | Fan of Nine Inch Nails or Guns N' Roses? You could get your hands on some tour-used gear in Robin Finck's new Reverb shop | Guitar.com | Thursday 5th November, 2026 |
| consequence.net | Robin Finck Selling Over 200 Items from Time with Guns N’ Roses and Nine Inch Nails | Thursday 5th November, 2026 |
| visions.de | Robin Finck verkauft mehr als 200 Gitarren und Zubehör | Friday 6th November, 2026 |
| guitarworld.com | Robin Finck on his Nine Inch Nails tone secrets – and why he’s selling half his gear collection | Guitar World | Monday 9th November, 2026 |