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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Robin Finck’s Reverb Gear Sale

PR Campaign
Wednesday 4th November, 2026

Robin Finck partnered with Reverb to sell more than 200 items from his decades with Nine Inch Nails and Guns N’ Roses. The hook is the history attached to the gear: standout lots include “Old Gold”, the Les Paul featured in Nine Inch Nails’ “March of the Pigs” video and played on tour, alongside instruments used to record and perform with both bands.

Why it worked: It turned fan nostalgia into a hard-news peg by dating a public auction and tying items to specific iconic performances and recordings.

The lesson: Consider anchoring a release to a time-limited sale of artefacts linked to named cultural moments fans can immediately recognise.

Reverb
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