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Red Bull Rising Star

PR Campaign

Thursday 5th November, 2026

Red Bull teamed up with streamer PlaqueBoyMax to give six emerging musicians a shot at a cash prize and a place to develop their music at Red Bull Music Studios. The three-day livestream puts them under one roof to make music and tackle challenges, with celebrity judges and fans helping rank them before a live finale in Los Angeles.

Why it worked: A tight, three‑day, fan-voted livestream with celebrity judges created an event deadline reporters could preview and recap around a live finale.

The lesson: Worth trying: announce a short, high-stakes public challenge with live voting and a timed finale to manufacture urgent coverage windows.

Red Bull

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
complex.com	PlaqueBoyMax Announces 'Rising Star' Music Competition Livestream: 'I Want to Help Somebody'	Thursday 5th November, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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