Trending PR Campaigns
U2 x Guinness Limited-Edition Vinyl
U2 and Guinness marked the band’s 50th anniversary with a limited-edition pearl white marble vinyl of ‘Carnaval De Luz’, complete with exclusive artwork and a booklet. The release was available at selected Guinness venues, with some sales going to the Guinness Dublin 8 Community Fund.
Why it worked: It rode a hard news peg—new tour dates—while adding a scarce, venue-exclusive product drop with a charity angle and celebrity artwork.
The lesson: Consider pairing a timely announcement with a hyper-limited, location-only collectible and a local donation to force urgency and coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| universalmusic.ca | U2 & GUINNESS EXCLUSIVE ONE-OFF LIMITED-EDITION RUN OF NEW ALBUM ‘CARNAVAL DE LUZ’ ON PEARL WHITE MARBLE VINYL - Universal Music Canada | Wednesday 4th November, 2026 |
| musicweek.com | Island and U2 celebrate band's 50th anniversary with Guinness collaboration on new LP vinyl release | Brands | Music Week | Wednesday 4th November, 2026 |
| u2.com | U2 & Guinness – U2.com | Wednesday 4th November, 2026 |
| relix.com | U2 'Carnaval De Luz' Vinyl Includes Bono-Designed Art Print | Wednesday 4th November, 2026 |
| slrmagazine.com | U2 and Guinness Announce Limited-Edition Vinyl Release | Thursday 5th November, 2026 |
| nme.com | U2 and Guinness team up for special pearl white marble vinyl of ‘Carnaval De Luz’ as band add third London show to 2027 tour | Thursday 5th November, 2026 |
| rttnews.com | U2 & Guinness Collaborate On Limited Edition 'Carnaval De Luz' Vinyl | Wednesday 11th November, 2026 |