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Sizzle & Spice: Catch a Fiyah

PR Campaign
Friday 23rd October, 2026

For National Jamaican Jerk Day, Grace Foods USA sponsored a South Florida cooking showdown in which three restaurants had to create three-course menus using mystery packages of Grace products. The hook was a cross-cultural flavour challenge: each restaurant paired Jamaican jerk with African or Indian culinary influences, with the public invited to follow along and share their own dishes.

Why it worked: A time-bound contest with mystery-box constraints and influencer judges created a fresh jerk-meets-Africa/India angle and guaranteed social-ready outcomes.

The lesson: Consider staging a timed challenge that forces creators to remix your product with an unexpected tradition, then reveal winners live on Instagram.

Grace Foods USA National Jamaican Jerk Day
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Coverage over time

How this story spread across the media

Publication Headline Date
jamaicaobserver.com National Jamaican Jerk Day turns up the heat with a global flavour showdown - Jamaica Observer Friday 23rd October, 2026
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