Trending PR Campaigns
Sizzle & Spice: Catch a Fiyah
For National Jamaican Jerk Day, Grace Foods USA sponsored a South Florida cooking showdown in which three restaurants had to create three-course menus using mystery packages of Grace products. The hook was a cross-cultural flavour challenge: each restaurant paired Jamaican jerk with African or Indian culinary influences, with the public invited to follow along and share their own dishes.
Why it worked: A time-bound contest with mystery-box constraints and influencer judges created a fresh jerk-meets-Africa/India angle and guaranteed social-ready outcomes.
The lesson: Consider staging a timed challenge that forces creators to remix your product with an unexpected tradition, then reveal winners live on Instagram.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| jamaicaobserver.com | National Jamaican Jerk Day turns up the heat with a global flavour showdown - Jamaica Observer | Friday 23rd October, 2026 |