Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Travel · November 2026
Back
Top 3 Campaign
Travel · November 2026

Jamaica’s Culinary Ambassador

PR Campaign
Wednesday 4th November, 2026

Jamaica Tourist Board appointed MasterChef winner Jhané Gibson as its UK culinary ambassador for 2027, using her Jamaican heritage and cooking to promote the destination to consumers and travel agents. The partnership builds on the board’s previous food-focused events, with exclusive agent events planned for the year ahead.

Why it worked: It tied a fresh, high-credibility TV win to hard news (record UK airlift and post-hurricane reopenings), giving media a timely tourism rebound peg.

The lesson: Consider pairing a newly crowned, recognisable figure with a measurable supply-side milestone to pitch a “now’s-the-moment” recovery or growth story.

Jamaica Tourist Board
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
ttgmedia.com Jamaica teams up with Masterchef winner Jhane Gibson Wednesday 4th November, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.