Trending PR Campaigns
Jamaica’s Culinary Ambassador
Jamaica Tourist Board appointed MasterChef winner Jhané Gibson as its UK culinary ambassador for 2027, using her Jamaican heritage and cooking to promote the destination to consumers and travel agents. The partnership builds on the board’s previous food-focused events, with exclusive agent events planned for the year ahead.
Why it worked: It tied a fresh, high-credibility TV win to hard news (record UK airlift and post-hurricane reopenings), giving media a timely tourism rebound peg.
The lesson: Consider pairing a newly crowned, recognisable figure with a measurable supply-side milestone to pitch a “now’s-the-moment” recovery or growth story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ttgmedia.com | Jamaica teams up with Masterchef winner Jhane Gibson | Wednesday 4th November, 2026 |