Trending PR Campaigns
Brains Black Becomes Cardinal Black
Brains Brewery renamed its Black stout Cardinal Black for a limited-edition collaboration with Welsh rock band Cardinal Black, timed to the release of the band’s third album. The cans, and a film about the pair’s Welsh roots and the role of pubs in nurturing live music, turn a shared local history into the hook.
Why it worked: A familiar product rename tied precisely to an album drop gave an instant news peg, local pride angle, and visual can-shot asset.
The lesson: Consider renaming a flagship product for 48 hours around a cultural release, with a short film and photogenic packaging for media.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessnewswales.com | Brains Black Becomes Cardinal Black as Iconic Welsh Brewery Teams up With Rock Band | Wednesday 4th November, 2026 |
| nation.cymru | Brains Brewery renames beer in collaboration with Welsh rock band | Saturday 7th November, 2026 |
| feast-magazine.co.uk | Brains Black becomes Cardinal Black in a toast to the Welsh pubs where bands begin | FeastMagazine | Wednesday 11th November, 2026 |