Trending PR Campaigns
Aldi’s Kevin the Carrot: The Search for Cauli Dog
Aldi’s 2026 Christmas advert sends Kevin the Carrot and his daughter Chantenay into a snowy wilderness to find their missing pet, Cauli Dog. The search continues last year’s story and gives the festive campaign a simple, family-friendly hook built around the return of a familiar character.
Why it worked: It piggybacked the annual Christmas-ad news cycle with a returning character cliffhanger, creating an easy episodic headline and built-in audience.
The lesson: Consider reviving a past character and resolve an unfinished beat on a set calendar moment to earn “episode two” coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| campaignlive.co.uk | Aldi teases Christmas ad as Kevin the Carrot returns and Cauli-Dog goes missing | Campaign UK | Monday 2nd November, 2026 |
| shelflife.ie | Aldi teases its Christmas advert - Shelflife Magazine | Monday 2nd November, 2026 |
| designrush.com | Aldi Hunts Cauli-Dog in Kevin the Carrot Holiday Teaser | Tuesday 3rd November, 2026 |
| magicmum.com | Aldi’s Kevin the Carrot is back and Cauli Dog has gone missing | MagicMum.com | Wednesday 4th November, 2026 |
| thegrocer.co.uk | Aldi’s Kevin the Carrot searches for missing Cauli Dog in Christmas advert 2026 | Thursday 5th November, 2026 |
| marketingweek.com | Aldi’s Christmas ad leans on ‘icon’ Kevin the Carrot for 11th year | Thursday 5th November, 2026 |