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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Aldi’s Kevin the Carrot: The Search for Cauli Dog

PR Campaign
Monday 2nd November, 2026

Aldi’s 2026 Christmas advert sends Kevin the Carrot and his daughter Chantenay into a snowy wilderness to find their missing pet, Cauli Dog. The search continues last year’s story and gives the festive campaign a simple, family-friendly hook built around the return of a familiar character.

Why it worked: It piggybacked the annual Christmas-ad news cycle with a returning character cliffhanger, creating an easy episodic headline and built-in audience.

The lesson: Consider reviving a past character and resolve an unfinished beat on a set calendar moment to earn “episode two” coverage.

Aldi
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
campaignlive.co.uk Aldi teases Christmas ad as Kevin the Carrot returns and Cauli-Dog goes missing | Campaign UK Monday 2nd November, 2026
shelflife.ie Aldi teases its Christmas advert - Shelflife Magazine Monday 2nd November, 2026
designrush.com Aldi Hunts Cauli-Dog in Kevin the Carrot Holiday Teaser Tuesday 3rd November, 2026
magicmum.com Aldi’s Kevin the Carrot is back and Cauli Dog has gone missing | MagicMum.com Wednesday 4th November, 2026
thegrocer.co.uk Aldi’s Kevin the Carrot searches for missing Cauli Dog in Christmas advert 2026 Thursday 5th November, 2026
marketingweek.com Aldi’s Christmas ad leans on ‘icon’ Kevin the Carrot for 11th year Thursday 5th November, 2026
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