Trending PR Campaigns
Doom and Buster’s
Ahead of Avengers: Doomsday, Dave & Buster’s is renaming its US locations “Doom and Buster’s” for a limited run. From 16 November to 31 January, venues will add themed games, activities, prizes and drinks, turning the film tie-in into an arcade takeover.
Why it worked: A nationwide, time-boxed name change created a tangible, photographable takeover with scarcity, giving journalists a clear, visual peg and headline-ready twist.
The lesson: Consider pitching a temporary brand rename or signage swap at scale with a countdown and exclusive member perk to force timely coverage.
Coverage over time
How this story spread across the media