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The $91 Naz Kadri Sando
Toronto steakhouse ANIML teamed up with former Maple Leafs centre Nazem Kadri on a $91 sandwich made with A5 Wagyu, a nod to his jersey number. It launches on 10 November, with all profits going to Kadri’s foundation, turning an indulgent menu item into a charitable collaboration.
Why it worked: It fused sticker-shock pricing tied to a famous jersey number with a 100% charity giveback and a fixed launch date, guaranteeing headlines.
The lesson: Consider pegging an eye-popping price to a recognisable number and pledging full proceeds to charity with a clear one-day launch hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| blogto.com | Ex-Maple Leafs star partners with Toronto steakhouse on $91 sandwich | Tuesday 3rd November, 2026 |
| overheretoronto.com | ANIML Steakhouse Launches Naz Kadri Sando for Charity | Wednesday 4th November, 2026 |
| torontosun.com | Ex-Maple Leafs star and Toronto steakhouse team up for $91 sandwich | Wednesday 4th November, 2026 |
| torontosun.com | News of the day: Ex-Maple Leafs star and Toronto steakhouse team up for $91 sandwich - Yahoo News Canada | Wednesday 4th November, 2026 |