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The $91 Naz Kadri Sando

PR Campaign
Tuesday 3rd November, 2026

Toronto steakhouse ANIML teamed up with former Maple Leafs centre Nazem Kadri on a $91 sandwich made with A5 Wagyu, a nod to his jersey number. It launches on 10 November, with all profits going to Kadri’s foundation, turning an indulgent menu item into a charitable collaboration.

Why it worked: It fused sticker-shock pricing tied to a famous jersey number with a 100% charity giveback and a fixed launch date, guaranteeing headlines.

The lesson: Consider pegging an eye-popping price to a recognisable number and pledging full proceeds to charity with a clear one-day launch hook.

ANIML Steakhouse & Cocktail Den Nazem Kadri Foundation
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
blogto.com Ex-Maple Leafs star partners with Toronto steakhouse on $91 sandwich Tuesday 3rd November, 2026
overheretoronto.com ANIML Steakhouse Launches Naz Kadri Sando for Charity Wednesday 4th November, 2026
torontosun.com Ex-Maple Leafs star and Toronto steakhouse team up for $91 sandwich Wednesday 4th November, 2026
torontosun.com News of the day: Ex-Maple Leafs star and Toronto steakhouse team up for $91 sandwich - Yahoo News Canada Wednesday 4th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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