Trending PR Campaigns
DuckDuckGo’s School Search Pitch
After Google said schools couldn’t disable AI features in Search without losing access to Search itself, DuckDuckGo urged educators to switch their default search engine. It pointed schools to setup instructions and offered help, turning the backlash into a timely pitch for its more controllable, privacy-focused alternative.
Why it worked: It hijacked a breaking policy backlash with a clear, actionable switch path (docs + direct help), offering a concrete, safer alternative now.
The lesson: Consider piggybacking on a rival’s unpopular rollout by publishing a one-click replacement guide and a named contact for immediate handholding.
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