Trending PR Campaigns
KFC x Avengers: Doomsday Doctor Doom Menu
Ahead of Avengers: Doomsday, KFC is launching a limited-time UK menu inspired by Doctor Doom, including a black-bun chicken burger, green mayo, Doom Dust seasoning and themed drinks. Collectible Colonel Sanders figures and Doom-themed packaging extend the collaboration beyond the food.
Why it worked: It hijacked the biggest film release window with a visually shocking, villain-led twist (black buns, green mayo) and scarce collectibles.
The lesson: Consider piggybacking a tentpole’s antagonist or subculture, release a strikingly odd product variant, and bundle limited-edition merch to spark photos.
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