Trending PR Campaigns
Dunkin’s Avengers: Doomsday Menu Team-Up
To promote its Avengers: Doomsday menu, Dunkin’ paired Channing Tatum’s Gambit with H.E.R.B.I.E. in a comic advert built around their mismatched banter. The character team-up gives the themed drinks and doughnuts a more entertaining hook than a standard menu announcement.
Why it worked: It hijacked the movie news cycle with an unexpected character mash-up (Gambit + H.E.R.B.I.E.) and a celeb-led sketch, giving journalists a headline-ready angle.
The lesson: Consider pairing an unlikely duo and scripting a 30-second sketch to ride a bigger cultural release with a quotable, GIF-able moment.
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