Trending PR Campaigns
Somewhere in Time: The Graphic Album
Iron Maiden and Z2 Comics are turning every song on Iron Maiden’s 1986 album *Somewhere in Time* into a graphic novel, with Eddie reimagined as a gun-wielding cyborg in the far future. The adaptation brings together a large cast of comics creators, with special editions featuring exclusive artwork and signed items.
Why it worked: It hit a built-in anniversary-adjacent nostalgia vein with a concrete release date and star creators, converting album lore into a collectible news hook.
The lesson: Consider translating a beloved back-catalogue or cult favourite into a dated, limited-run physical format with named guest collaborators and pre-order exclusives.
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