Trending PR Campaigns
Starbucks Holiday Blend Album
Starbucks returned to holiday music for the first time in more than a decade with Holiday Blend, a seven-track album of Christmas covers by Brandi Carlile, Leon Thomas, Coco Jones and others, alongside an original song by JYT. Released on streaming services and Starbucks coffeehouse playlists, the album also ties the seasonal music to a $500,000 donation to World Central Kitchen.
Why it worked: The “first holiday album in 14 years” comeback created a clear news peg, amplified by A-list features and a sizable charity tie-in.
The lesson: Consider reviving a long-dormant brand tradition with fresh collaborators and a concrete philanthropic number to give journalists a clean headline.
Coverage over time
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