Trending PR Campaigns
Zelda Keychains That Lose Hearts
For Zelda’s 40th anniversary, Taito announced two game-inspired keychains for Lawson stores in Japan: a Master Sword that can be pulled from a soft fabric stone, and a heart-container charm that loses a heart whenever it gets knocked. The playful, tactile nod to familiar game mechanics gives an everyday accessory a fun little twist.
Why it worked: It piggybacked the franchise’s 40th anniversary and launch-day buzz with a tactile gimmick—hearts disappearing on impact—plus Japan-only scarcity.
The lesson: Consider pairing a cultural milestone with a physical, interactive micro-product and limited local availability to create urgency and easy headlines.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| screenrant.com | New Legend Of Zelda Collection Officially Announced For November 2026 | Wednesday 4th November, 2026 |